“Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs

This is my life! Branding takes time and energy for what ends up looking so effortless and beautiful. In fact, the more natural and easy a brand feels, the harder there are people working behind the scenes getting it there.

This is why spending less time and less money can often backfire for businesses.

Steve Jobs knew what he was talking about when it comes to simple. The original iPod gave us “1,000 songs in your pocket”. Nothing about the battery life, its dimensions or how on earth they fit all those songs in there. Just a solution to wanting more music on-the-go, in the very simplest way they could market it.

Explore > Refine > Revise > Refine Again… 😎

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