Let me be your guide.
We work our way from the beginning, defining your brand persona and style. Then showing it off with your logo and website design.
Ongoing brand management using graphic design then ensures your identity is consistent.
Service 01. Brand Design, Logo & Website
My signature service
When you have outgrown your existing service, the result is dissatisfaction and overwhelm. You feel a consistent niggle that you’re bigger and more mature than the identity that you see. The collection of files and systems that you have accumulated over the years are no longer serving you – nor your client – in the way that you know they could. They’re confusing, need workshopping and look like somebody who you once were, but have moved past. The service or product you offer is an amalgamation of many, instead of a sleek process that is easy for both yourself and your audience to follow.
This is where a rebrand begins! We create a streamlined and powerful strategy in order to simplify your processes, fulfil your new goals or skillset, and design the visual aesthetic that brings the new brand to life.
Not every brand is created equal and the ones that stand out within their industry have a deep understanding of what their voice is and who needs to hear it. Your logo and style is nothing without a confident and distinct plan energising it behind the scenes.
This service is available to existing and also new startup brands.
INTRO: YOUR BUSINESS, NOW
Discuss and audit your current business and brand to assess where your pain-points are. Plan your aims and where you feel you are truly meant to be directing.
*New brands will be an intro call
STRATEGY: YOUR FUTURE BRAND
Organically discover and strengthen your new direction, workshopping through The 8 Brand Foundations to find your persona, message, audience, and point of difference within your industry so that you are comfortable, confident and relevant within it.
DESIGN: VISUAL STYLE
Develop your brand’s visual persona to match your new strategy. We create visionboards, fonts, a colour palette, emotional keywords, strategic imagery, and a complete composed style.
GO LIVE: LOGO & WEBSITE DESIGN
Your logo and website are main representations of your business and brand. We can either revise your current designs to encorporate your new brand style, or recreate from the core based on your new strategy messaging and visuals.
The result is a brand that seems effortless, but is at its most powerful.
Service 02. Brand Design + Logo
my standard service
If you already have a direction for your brand and don’t want to workshop, nor invest in a website right now, then I provide this stand-alone branding and logo service. Once your visuals and logo are perfect, you receive a full brand package (logo range of files, sizes, resolutions and colours) plus a breakdown document of visual elements including your moodboard, fonts and colour codes.
ad hoc Graphic Design (Brand Management)
When you are owning and loving what your brand says to the world, you need to keep your message consistent. I work with people who are clear on their aesthetic and are looking for a designer to manage it and keep it cohesive across all visuals and marketing collateral (such as advertisements, stationery, brochures, downloads, reports & documents) and also with business teams as a go-to contractor using a fortnightly timesheet.
Website development + hosting & management
I have been coding websites well before ‘Blogs’, WordPress, Shopify or Wix were around. And I specialise in simple, beautiful and professional designs. I now work within the prevailing WordPress CMS using Divi theme as a highly-customisable template. This is perfect for freelancers and small to medium businesses who aren’t looking for a complex website but need an online presence that represents YOU and your brand.
Ad Hoc Guidance Calls
A one-on-one analysis of your brand when you’re feeling stuck at any stage and need some advice and direction. We guide you back on track with an action plan to get you clear and motivated again.
Be prepared to share every aspect of what your brand currently is or will be. We’ll analyse it all together and find your weak points. We’ll then brainstorm together and devise a range of take-aways to strengthen or clarify those areas. We can chat together either once or at ongoing intervals.
Price: $110 / 1 hour
Would you like my specialised advice, at an introductory price?
Complete my audit form and I will personally research and analyse your business and brand, then send you an 8 page PDF report, detailing your strengths, weaknesses and my recommendations based on Visuals, Message, Industry Position and Archetypes (personality).
“Shona was a dream to work with. She has a very personal approach while still maintaining an excellent level of professionalism. I had an idea of the logo I wanted in my head and she was able to capture just what I had in mind. I highly recommend Shona and I hope to work with her on further projects in the future.
Let's get started
Build your own brand, mini guide
Get a feel for the process and a headstart. Follow my brand builder template to put together your own visuals, colour and font guides + identity mood and compose your niche bio catchline.