We workshop together. It’s a personal process.
We work our way from the beginning, defining every aspect of your brand. Then moving into logo design. And finishing with ongoing brand management, which encompasses the graphic design of marketing collateral to ensure your identity is consistent.
my signature redirection strategy and brand design
YOU MIGHT FEEL: When you have outgrown your existing service, the result is dissatisfaction and overwhelm. You feel a consistent niggle that you’re bigger and more mature than the identity that you see. The collection of files and systems that you have accumulated over the years are no longer serving you – nor your client – in the way that you know they could. They’re confusing, need workshopping and look like somebody who you once were, but have moved past. The service or product you offer is an amalgamation of many, instead of a sleek process that is easy for both yourself and your audience to follow.
THIS IS WHERE A REBRAND BEGINS: We create a streamlined and powerful strategy in order to simplify your processes, fulfil your new goals or skillset, and design the visual aesthetic that brings the new brand to life.
Not every brand is created equal and the ones that stand out within their industry have a deep understanding of what their voice is and who needs to hear it. Your logo and style is nothing without a sense of confidence, and a clear defined and distinct plan energising it behind the scenes.
Phase 1. Discuss and audit your current business and brand to assess where your pain-points are (if applicable). Plan your aims and where you feel you are truly meant to be directing.
Phase 2. Break down your new direction, workshopping through my signature process The 8 Brand Foundations to create your place and message within your market so that you are comfortable, confident and relevant in it.
Phase 3. Develop your brand’s persona to match your new strategy, by creating moodboards, building a family of fonts, a colour palette, emotional keywords, imagery and a composed style.
Phase 4. We embark on the logo design process to either create a new logo based on your new visual identity, or revise your current logo to match your new strategy.
Phase 5. Create your Brand Book; a defining guide to your visual appeal, mood, strategy, audience and direction, that represents the new you and simplifies everything into a clear, cohesive and easy to follow brand.
The result is a brand that seems effortless, but is at its most powerful.
If you already have a direction for your brand and simply need a logo designed for it, then I provide this stand-alone service. Once it is perfect, you receive a full package (range of files, sizes, resolutions and colours) plus a breakdown document of visual elements including your moodboard, fonts and colour codes.
ad hoc Graphic Design + Brand Management
When you are owning and loving what your brand says to the world, you need to keep your message consistent. I work with people who are clear on their aesthetic and are looking for a designer to manage it and keep it cohesive across all visuals and marketing collateral (such as advertisements, stationery, brochures, downloads, packaging, books + digital).
Web design, development + hosting & management
I specialise in simple, beautiful and professional website design. Working within the prevailing WordPress CMS using Divi theme as a highly-customisable template. This is perfect for freelancers and small to medium businesses who aren’t looking for a complex website but need an online presence that represents YOU and your brand.
Ad Hoc Guidance Calls
A one-on-one analysis of your brand when you’re feeling stuck at any stage and need some advice and direction. We guide you back on track with an action plan to get you clear and motivated again.
Be prepared to share every aspect of what your brand currently is or will be. We’ll analyse it all together and find your weak points. We’ll then brainstorm together and devise a range of take-aways to strengthen or clarify those areas. We can chat together either once or at ongoing intervals.
Price: $110 / 1 hour
“Shona was a dream to work with. She has a very personal approach while still maintaining an excellent level of professionalism. I had an idea of the logo I wanted in my head and she was able to capture just what I had in mind. I highly recommend Shona and I hope to work with her on further projects in the future.
Let's get started
Build your own brand, mini guide
Get a feel for the process and a headstart. Follow my brand builder template to put together your own visuals, colour and font guides + identity mood and compose your niche bio catchline.