Marketing without design is lifeless. And design without marketing is mute.
“Marketing without design is lifeless. And design without marketing is mute.” – Von Glitschka You should have access to both a marketing specialist and a graphic designer, if you intend to grow and promote your business.One of my very first freelance...
Brand Experience is creating a signature service that’s exciting for your customers to embark on.
Part 7 of my workbook The 8 Brand Foundations is ‘Experience’. This is where we use precise questions to figure out what feeling and memory you are going to create for your client when they encounter your brand. 🤔 Think of the last business that you visited...
Grow your business and stop playing small for 2022
As a strategic branding expert who specialises in helping business owners who have outgrown their business, I know all about how it’s stopping you (or your team) from stepping up. I went through it myself. And I have created my strategy workbook and design process...
I don’t set business New Years resolutions. Here’s why, and what I do instead.
I say no thanks to NY resolutions. Here’s why and what I do instead. Well It’s that queer time between Christmas and the New Year where we don’t know what day it is, and we can no longer see the fridge shelves. I’ve used this time today to set myself some goals for...
Confused customers won’t buy from you.
I’m so bored of seeing/hearing “I’m an XYZ who helps entrepreneurs to harness their potential and achieve 6 figures through purposeful insight and authentic influence.” Not only does this tell me nothing, but there’s a science behind it to prove why this isn’t helping...
The difference between Vision and Mission Statements
Honestly, I used to think Vision and Mission statements were stuffy and outdated. Just corporate fluff for business plans. I was w-r-o-n-g. Here’s what I’ve learned about strategising your Vision, Mission and Purpose and why they make a tangible difference....
Owning a logo doesn’t mean you own a brand
A brand is a consistent message. A message that you send, as an amalgamation of many different visuals, words and experiences. Your logo can be one of those visuals. But it’s not your whole message. If you feel that your logo doesn’t match your business, or looks...
How to get creative
My creative levels change day-to-day, week-to-week and greatly depend on my surroundings and experiences. And I know I’m not alone, this is how we all work. But I expect to deliver my clients the same caliber of work no matter what mood I’m personally in. This is...
If you’re having a brand identity crisis; consider these tips
When you have outgrown your existing service, the result is dissatisfaction and overwhelm. You feel a consistent niggle that you’re bigger and more mature than the identity that you see. The collection of files and systems that you have accumulated over the years are...
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