Not considering your branding is disastrous to your business
So, what if you had a simple brand design workbook and an expert by your side? Would that make thinking about your brand easier? I still work with plenty of business owners who simply want to run their business, and not turn it into a personal brand. But I find that...Logo retrace to professional vector
View this post on Instagram A post shared by Brand Strategy & Design Sydney (@shona.maitland) This business card project lead to a logo retrace when they realised that their own designer hadn’t used the correct software for a high resolution...
If your brand were a person, what words would you use to describe them?
If your brand were a person, what words would you use to describe them? And does your current colour palette, font families and imagery reflect this character? What personality traits would you attribute to your business? This is a great way to hone in on the...
Rejuvenate and redesign your website
How long has it been since you rejuvenated your website? Here’s a sneak peak of one of my current website builds. I love working with brands who have a super clear image and message. They are certainly the strongest businesses in the end. And if you don’t have a...
Good design encourages your viewer to learn more
This is a reminder to check your pricing and services brochure.Any PDFs that you attach to your emails for your clients. What do you send to people, that represents your business?Does it look good? Could it look better?Are you really showing them your true power as a...Website stock photography VS do it yourself VS professional photographer
Working on small business websites, I get asked a lot about stock photography vs DIY photos, or whether to spend money on a professional shoot. Here is an example of some gorgeous DIY shots from a preschool that I’m currently working with. This preschool’s brand...
Uplevel your business services with a brand strategist
Feeling small? Cluttered? Mismatched? Amateur? Unattractive? Confused? Nobody tells you that it’s a normal part of growing a business to feel all of these things! And many times over. There’s lots of talk about STARTING businesses. But not much about UPGRADING a...
Confident business and brand presentation
Are you confident with how you’re presenting your business to the world? If you answered YES then keep that consistency up. Repeat those colours, duplicate those style layouts, copy those images and strengthen your key message by saying it again and again. This isn’t...
Easily start workshopping your brand design and strategy
You don’t need to have all the answers to start workshopping your brand. You don’t need to know where to begin, nor what your aims are. You don’t need to have any answers at all! …Who has time for thinking?All you need right now, is a feeling.If you look at your...
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