My business journey

10 years ago I began offering graphic design services as a side project, while I looked for full time work. I built my own little static coded website (which was my favourite thing to do back then) and somehow Google picked me up. My first client found me out of the...

Is it clear why you are different, and why that’s valuable?

Different doesn’t need to be hard!! I tell my clients all the time, different doesn’t need to mean reinventing the wheel – and trying to, halts so many decent businesses 😔 ⁣ For example; what’s different about me? ⁣ 1. My niche: I’ve made a speciality...

Design simple logos

Do you know the secret to logos? Come closer and I’ll tell you. Logos don’t want to be complex! Logos don’t need to use high-tech effects, unique fonts nor colourful imagery. A simple black or white palette (I provided my client with both, so he can use either,...

How does an image feel to you?

It’s so interesting how we can perceive imagery and associate it differently. This is why it’s important to remember that a brand is not what YOU make it, but of how OTHERS PERCEIVE you. Your audience will create your brand for you, depending on what they associate to...

Simple can be harder than complex

“Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs This is my life! Branding takes time and...

Before your brand can help others

Before your brand can help others, it needs to have solid commitments, an idea of where it’s going, how it’s going to get there and what impact it’s going to have. The strongest of brands and most successful of businesses have a clear direction, a clear message, a...

Sell the solution to a problem, not the product

I sell CONFIDENCE to those who have disconnected from their business….. Part of having a Brand Strategy is understanding what your client REALLY gets from you. ⁣ If I buy a new wardrobe from a furniture store, I want to know how freeing my life will feel to have...

Customers today instantly dismiss generalised messages

Customers today instantly dismiss generalised messages. This is why you need to know and understand your audience intimately. So that you can craft a message that resonates strongly to them. Learn their circumstances and situation, their fears, desires and emotions,...
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