Make your business personality strong
Here’s the 411 on how to enhance your business’s personality… 👉 Decide on one main type of customer for you. This doesn’t mean you only sell to a small niche, but you certainly do advertise to it.👉 Decide on one brand archetype that will appeal to that...
Graphic Designer 11 Years in Business
It has been 11 years since I received my first ‘real’ client request in my inbox. Technically I opened my website 6 months prior, but I used those 6 months to work for people I knew in the industry and local connections. So I count my birthday from the first client...
Brand simplicity is subtracting the obvious and adding the meaningful
Once you start simplifying your message and your visual style, you look more put-together, you’re more trustworthy, reliable and easy to understand. But getting to the crux of your business can be SO DIFFICULT! Especially if you have shiny object syndrome and tend to...
Minimalist clean simple logo design
Dunbar Tea House are a discrete and minimal brand. They wanted a very clean logo that didn’t shout against its competitors and stayed far away from industry cliches like leaves and fields. Their own photography would showcase the tea, rather than the logo itself. We...
Design your brand’s style and message around its audience relationships
Research your audience and then create a brand personality that your audience needs in their life, in order to buy your product. Every business looks and sounds how they know that you – as a consumer – want to feel. Do yourself a favour and avoid the...
Consumers are more aware of branding than ever before
The modern consumer is more aware of branding than ever before. They expect brands to be crystal clear in their messaging and how they fit into their lives. Each step that we explore, from positioning, to messaging, to design, is a strategic tool in the game of...
Declutter your brand and keep what’s valuable
I see the person/people behind a business and feel their energy.I can see what they have been striving to achieve and all the character and heart that has gone into a brand. I can also see where a brand has become cluttered along the way. Where there has been a stray...
Free Brand Design Builder
Grab your copy of my mini workshop guide to Building Your Brand. This 12 page workbook guides you to put together your own visuals, colour and even where to find fonts + identity mood and compose your niche bio catchline. I recommend using this even if you already...
Business design brochures, reports, documents
Business brochure design, reports, documents and case study designs are a big part of my weekly workload. Companies simply send me their content, and I create a design for them that fits with and strengthens their brand. If you’re a business team looking to...
Brand strategy straight to your inbox
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