Discrete, clean, minimal logo tea house
Dunbar Tea House are a discrete and minimal brand. They wanted a very clean logo that didn’t shout against its competitors and stayed far away from industry cliches like leaves and fields. Their own photography would showcase the tea, rather than the logo itself. We...
Design your brand’s style and message around its relationship with your audience.
Research your audience and then create a brand personality that your audience needs in their life, in order to buy your product. Every business looks and sounds how they know that you – as a consumer – want to feel. Do yourself a favour and avoid the...
Modern consumers are more aware of branding than ever before
The modern consumer is more aware of branding than ever before. They expect brands to be crystal clear in their messaging and how they fit into their lives. Each step that we explore, from positioning, to messaging, to design, is a strategic tool in the game of...
I’m really good at seeing what’s valuable, decluttering what isn’t, and not taking you too far from your comfort zone.
I see the person/people behind a business and feel their energy.I can see what they have been striving to achieve and all the character and heart that has gone into a brand. I can also see where a brand has become cluttered along the way. Where there has been a stray...
Free Brand Design Builder
Grab your copy of my mini workshop guide to Building Your Brand. This 12 page workbook guides you to put together your own visuals, colour and even where to find fonts + identity mood and compose your niche bio catchline. I recommend using this even if you already...
Business brochures, reports, documents design
Business brochure design, reports, documents and case study designs are a big part of my weekly workload. Companies simply send me their content, and I create a design for them that fits with and strengthens their brand. If you’re a business team looking to outsource...
Canva has the tools, graphics and layouts. But do you have the EYE?
Canva is a great tool for putting together designs that match your brand. But it is not a BRANDING tool. …Meaning? As a brand designer, I constantly see on small business forums, new businesses building their logos on Canva. And they all look the same.Or...
Thinking about your brand seems hard, but NOT thinking about your brand is disastrous
So, what if you had a simple brand design workbook and an expert by your side? Would that make thinking about your brand easier? I still work with plenty of business owners who simply want to run their business, and not turn it into a personal brand. But I find that...Logo retrace to professional vector
View this post on Instagram A post shared by Brand Strategy & Design Sydney (@shona.maitland) This business card project lead to a logo retrace when they realised that their own designer hadn’t used the correct software for a high resolution...
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