Does your business’s personality shine strongly?
Here’s the 411 on how to enhance your business’s personality… 👉 Decide on one main type of customer for you. This doesn’t mean you only sell to a small niche, but you certainly do advertise to it.👉 Decide on one brand archetype that will appeal to that...
Simplicity is about subtracting the obvious, and adding the meaningful.
Once you start simplifying your message and your visual style, you look more put-together, you’re more trustworthy, reliable and easy to understand. But getting to the crux of your business can be SO DIFFICULT! Especially if you have shiny object syndrome and tend to...
Discrete, clean, minimal logo tea house
Dunbar Tea House are a discrete and minimal brand. They wanted a very clean logo that didn’t shout against its competitors and stayed far away from industry cliches like leaves and fields. Their own photography would showcase the tea, rather than the logo itself. We...
Design your brand’s style and message around its relationship with your audience.
Research your audience and then create a brand personality that your audience needs in their life, in order to buy your product. Every business looks and sounds how they know that you – as a consumer – want to feel. Do yourself a favour and avoid the...
Modern consumers are more aware of branding than ever before
The modern consumer is more aware of branding than ever before. They expect brands to be crystal clear in their messaging and how they fit into their lives. Each step that we explore, from positioning, to messaging, to design, is a strategic tool in the game of...
I’m really good at seeing what’s valuable, decluttering what isn’t, and not taking you too far from your comfort zone.
I see the person/people behind a business and feel their energy.I can see what they have been striving to achieve and all the character and heart that has gone into a brand. I can also see where a brand has become cluttered along the way. Where there has been a stray...
Free Brand Design Builder
Grab your copy of my mini workshop guide to Building Your Brand. This 12 page workbook guides you to put together your own visuals, colour and even where to find fonts + identity mood and compose your niche bio catchline. I recommend using this even if you already...
Business brochures, reports, documents design
Business brochure design, reports, documents and case study designs are a big part of my weekly workload. Companies simply send me their content, and I create a design for them that fits with and strengthens their brand. If you’re a business team looking to outsource...
Canva has the tools, graphics and layouts. But do you have the EYE?
Canva is a great tool for putting together designs that match your brand. But it is not a BRANDING tool. …Meaning? As a brand designer, I constantly see on small business forums, new businesses building their logos on Canva. And they all look the same.Or...
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