Copying other brands is normal, but workshopping your own is powerful.
Your first sign of a weak brand is if you’re constantly feeling the need to copy your competitor’s style or message. BUT it’s an easy fix! This signals that your brand is either in dire need of its own strategy, or you have grown out of your existing one. At this...Marketing without design is lifeless. And design without marketing is mute.
“Marketing without design is lifeless. And design without marketing is mute.” – Von Glitschka You should have access to both a marketing specialist and a graphic designer, if you intend to grow and promote your business.One of my very first freelance projects...Customers who are confused, won’t buy from you.
I’m so bored of seeing/hearing “I’m an XYZ who helps entrepreneurs to harness their potential and achieve 6 figures through purposeful insight and authentic influence.” Not only does this tell me nothing, but there’s a science behind it to prove why this isn’t helping...Vision vs Mission Statements
Honestly, I used to think Vision and Mission statements were stuffy and outdated. Just corporate fluff for business plans. I was w-r-o-n-g. Here’s what I’ve learned about strategising your Vision, Mission and Purpose and why they make a tangible difference. It comes...Just because you have a logo, doesn’t mean you have a brand.
A brand is a consistent message. A message that you send, as an amalgamation of many different visuals, words and experiences. Your logo can be one of those visuals. But it’s not your whole message. If you feel that your logo doesn’t match your business, or looks...Get the creativity flowing
My creative levels change day-to-day, week-to-week and greatly depend on my surroundings and experiences. And I know I’m not alone, this is how we all work. But I expect to deliver my clients the same caliber of work no matter what mood I’m personally in. This is...If you’re having a brand identity crisis, consider a few things
When you have outgrown your existing service, the result is dissatisfaction and overwhelm. You feel a consistent niggle that you’re bigger and more mature than the identity that you see. The collection of files and systems that you have accumulated over the years are...Are you ready to uplevel your business?
Are you ready to uplevel your business? Reach higher than the one you have outgrown and commit to a more professional, more aligned version of what you now are. Pivoting your brand is all part of the growth process. 👉 We begin as start-ups 👉 We coast...The journey that your audience is on, is the story that you need to tell.
Take your soon-to-be customers from their current struggles, to their goal through you. 👉 Put yourself in their shoes and write down who they are, what they appreciate, how they feel and what their current challenges are. 👉 Write down what you...
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