In my signature workbook The 8 Brand Foundations, we cover:
Your audience can understand what you offer and how to get it, with very little effort.
Your audience can see that you solve their problem and they want your help.
Your audience feel your enthusiasm for your offer and they understand what is important for you.
Your audience can see how you’re different and they believe that you are the best choice for them.
Your audience see the evidence and believe that you can and will deliver what you promise.
Your audience can see you when they’re ready to learn or buy.
Your audience feel special when working with you and form a positive memory around your presence.
Your audience see, feel, understand and recognise you every time they encounter you.