What’s the difference?

Brand’ is how your customers see you; a promise; your reputation.

Branding’ is a plan, where you define who you are, why you do what you do, and for whom you are doing it for.

Brand Identity’ is a set of visual elements, voice, colour and graphics that reflect your strategy and help your audience to feel an emotional connection so that stand out in your market.

Visit www.shonacreative.com.au for an audit of your current brand.

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