Do you know the secret to logos? Come closer and I’ll tell you.
Logos don’t want to be complex! Logos don’t need to use high-tech effects, unique fonts nor colourful imagery.
A simple black or white palette (I provided my client with both, so he can use either, depending on the background) and a traditional font is all Hunter Tours needed. And their sub-mark of an h with a smile face is a tight lockup, usable in any space and gives a mood for their brand as fun, young, dependable and easy to use.
Do you feel your logo gets the message across quickly and simply?