Customers today instantly dismiss generalised messages. This is why you need to know and understand your audience intimately. So that you can craft a message that resonates strongly to them.

Learn their circumstances and situation, their fears, desires and emotions, their characteristics and behaviours and their lifestyle.

But to make it even easier…

Just learn:

1. The emotions that they are feeling now.

2. The emotions they will feel after working with you.

And create your marketing content around that.

👉 During my Brand Strategy Workshop, we discuss and create your market together. Then we base your brand around those people. It’s the most effective way to create a streamlined brand strategy.

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