Customers who are confused, won’t buy from you.

I’m so bored of seeing/hearing “I’m an XYZ who helps entrepreneurs to harness their potential and achieve 6 figures through purposeful insight and authentic influence.” Not only does this tell me nothing, but there’s a science behind it to prove why this isn’t helping...

Vision vs Mission Statements

Honestly, I used to think Vision and Mission statements were stuffy and outdated. Just corporate fluff for business plans. I was w-r-o-n-g. Here’s what I’ve learned about strategising your Vision, Mission and Purpose and why they make a tangible difference. It comes...

Just because you have a logo, doesn’t mean you have a brand.

A brand is a consistent message. A message that you send, as an amalgamation of many different visuals, words and experiences. ⁣ Your logo can be one of those visuals. But it’s not your whole message. ⁣ If you feel that your logo doesn’t match your business, or looks...
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