Copying other brands is normal, but workshopping your own is powerful.
Your first sign of a weak brand is if you’re constantly feeling the need to copy your competitor’s style or message. BUT it’s an easy fix! This signals that your brand is either in dire need of its own strategy, or you have grown out of your existing one. At this...Marketing without design is lifeless. And design without marketing is mute.
“Marketing without design is lifeless. And design without marketing is mute.” – Von Glitschka You should have access to both a marketing specialist and a graphic designer, if you intend to grow and promote your business.One of my very first freelance projects...Customers who are confused, won’t buy from you.
I’m so bored of seeing/hearing “I’m an XYZ who helps entrepreneurs to harness their potential and achieve 6 figures through purposeful insight and authentic influence.” Not only does this tell me nothing, but there’s a science behind it to prove why this isn’t helping...Vision vs Mission Statements
Honestly, I used to think Vision and Mission statements were stuffy and outdated. Just corporate fluff for business plans. I was w-r-o-n-g. Here’s what I’ve learned about strategising your Vision, Mission and Purpose and why they make a tangible difference. It comes...Just because you have a logo, doesn’t mean you have a brand.
A brand is a consistent message. A message that you send, as an amalgamation of many different visuals, words and experiences. Your logo can be one of those visuals. But it’s not your whole message. If you feel that your logo doesn’t match your business, or looks...
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