Does your business’s personality shine strongly?
Here’s the 411 on how to enhance your business’s personality… 👉 Decide on one main type of customer for you. This doesn’t mean you only sell to a small niche, but you certainly do advertise to it.👉 Decide on one brand archetype that will appeal to that...
Simplicity is about subtracting the obvious, and adding the meaningful.
Once you start simplifying your message and your visual style, you look more put-together, you’re more trustworthy, reliable and easy to understand. But getting to the crux of your business can be SO DIFFICULT! Especially if you have shiny object syndrome and tend to...
Discrete, clean, minimal logo tea house
Dunbar Tea House are a discrete and minimal brand. They wanted a very clean logo that didn’t shout against its competitors and stayed far away from industry cliches like leaves and fields. Their own photography would showcase the tea, rather than the logo itself. We...
Design your brand’s style and message around its relationship with your audience.
Research your audience and then create a brand personality that your audience needs in their life, in order to buy your product. Every business looks and sounds how they know that you – as a consumer – want to feel. Do yourself a favour and avoid the...
Modern consumers are more aware of branding than ever before
The modern consumer is more aware of branding than ever before. They expect brands to be crystal clear in their messaging and how they fit into their lives. Each step that we explore, from positioning, to messaging, to design, is a strategic tool in the game of...
Brand strategy straight to your inbox
