Business Branding is Personal Branding. You have a personal reputation that you expect your business to reach to a certain level and in a certain way.

You have values and beliefs and a way of speaking them, or information that you personally think is important, and that is what your business’ character will inevitably become.

So this is why during a brand workshop, we do a deep dive on yourself as well, because so much of you is in your business. Authenticity will attract people who are similar, or who sense that they need you. And that personal character behind a business will ensure that you attract the type of clients who you really want to work with and who deeply appreciate you. …And isn’t that the best way to feel happy in your day to day job?

Want to find or further develop your personal connection to your brand? Check out