It’s easy to put together a strong brand. We work through 8 brand foundations that will lead you there organically, without any confusion or prior planning.

01. Clarity
Your audience can understand what you offer and how to get it, with very little effort.

02. Purpose
Your audience can see that you solve their problem and therefore you serve a purpose for them.

03. Values
Your audience appreciate that what is important for you is also important for them.

04. Distinction
Your audience can see how you’re different and they believe that you are the best choice for them.

05. Credibility
Your audience see the evidence and believe that you can and will deliver what you promise.

06. Presence
Your audience see you in the right places and can find you when they’re ready to learn or buy.

07. Encounters
Your audience feel special when working with you and form a positive memory around your presence.

08. Consistency
Your audience see, feel, understand and recognise you in the same way, every time they encounter you.

This is my signature process and you can start with a simple questionnaire at www.shonacreative.com.au.

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