Brand Design & Refresh

FOR existing brands and new start ups
Start with this basic questionnaire

So, you’re here for one of 2 reasons:

A. You are an existing business, ready to uplevel and refresh your brand.

B. You are a start-up business looking to create a new brand.

Service 01.
Design & Strategy

My signature service for NEW & existing businesses

This package is for business owners who want much more than the essentials (for the essentials, scroll down to Service 02). This package is for those who enjoy delving deep into information and options and learning about the personality behind their brand. If you have many questions, love a good workshop session, and want guidance then welcome to my signature service.


1. Get Clear


Progress through my strategy workbook The 8 Brand Foundations and 1hr phone session to explore your services, your differentiation within your industry, a fitting target audience, your personal voice & messaging, supportive marketing methods, personality archetype(s), your client’s transformation process and your business look and feel.

2. Get Confident


I research your industry and audience then devise mood boards for you to visualise potential style directions. This includes colour palettes, fonts, product/service examples, logo examples and general look and feel (“brand essence”) and how/why that all fits into your strategised part of your industry and differentiation.

3. Get Rejuvenated


We begin your logo design process with various concepts and revisions until perfect for you. Final package includes large range of file types, sizes, resolutions and colours. Your final Brand Book is over 20 PDF pages as a comprehensive guide for external and internal liaisons. Outlining your brand’s foundations, style and a professionally written positioning statement for you to use throughout your marketing.

The result is a brand that seems effortless, but is at its most powerful.

Before / After Examples:

New Logo Examples:

Service 02.
Design + Style

The Essentials, brand style guide & logo

This essentials package is for every standard start-up business, or existing business looking for a face-lift.

If you don’t want an in-depth strategy workshop (scroll up to Service 01), then simply complete my questionnaire to tell me about your business and vision so that I can understand your goals and create a purposeful design including your brand’s visual personality, style guide and perfectly matched logo.

Examples Below:

The love

“Shona was a dream to work with. She has a very personal approach while still maintaining an excellent level of professionalism. I had an idea of the logo I wanted in my head and she was able to capture just what I had in mind. I highly recommend Shona and I hope to work with her on further projects in the future.”


Let's get started

Build your own brand, mini guide

Get a feel for the process and a headstart. Follow my brand builder template to put together your own visuals, colour and font guides + identity mood and compose your niche bio catchline.