Brand Design & Refresh

FOR existing brands and new start ups
Start with this basic questionnaire
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Welcome!
So, you’re here for one of 2 reasons:

A. You are an existing business, ready to uplevel and refresh your brand.

B. You are a start-up business looking to create a new brand.

Service 01.
Brand Rejuvenation

My signature service for existing businesses

If this is you…

When you have outgrown your existing service, the result is dissatisfaction and overwhelm. You feel a consistent niggle that you’re bigger and more mature than the business identity that you see. The collection of files and processes that you have accumulated over the years are no longer serving you – nor your client – in the way that you know they could. They might be confusing or just look like a business that you once were, but have since moved past. The service or product you offer is an amalgamation of many, instead of a sleek process that is easy for both yourself and your audience to follow.

Then here’s what we do…

This is where a rebrand begins! We create a simple and strong strategy in order to simplify your processes, match your new goals or skillset, and design the visual aesthetic that brings the new brand to life and feels natural.

This branding service is an excellent guidance tool for your future team, marketers, web developers, copywriters, designers or printers involved with your business, because it allows professionals to all understand your distinct direction and stay consistent.

1. Get Clear

STRATEGISE AND SOLVE:
WORKBOOK + PHONE COLAB

Progress through my strategy workbook The 8 Brand Foundations and 1hr phone session to explore your services, your differentiation within your industry, a fitting target audience, your personal voice & messaging, supportive marketing methods, personality archetype(s), your client’s transformation process and your business look and feel.

2. Get Confident

RESEARCH AND EXPLORE:
MARKET, VISUALS

I research your industry and audience then devise mood boards for you to visualise potential style directions. This includes colour palettes, fonts, product/service examples, logo examples and general look and feel (“brand essence”) and how/why that all fits into your strategised part of your industry and differentiation.

3. Get Rejuvenated

STYLE AND DESIGN:
LOGO, VISUALS, BRAND BOOK

We begin your logo design process with various concepts and revisions until perfect for you. Final package includes large range of file types, sizes, resolutions and colours. Your final Brand Book is over 20 PDF pages as a comprehensive guide for external and internal liaisons. Outlining your brand’s foundations, style and a professionally written positioning statement for you to use throughout your marketing.

The result is a brand that seems effortless, but is at its most powerful.

Before / After Examples Below:

Service 02.
New Brand Design

Brand development for new businesses

My signature 8 Brand Foundations process above is also used with new start-up businesses. First we identify the persona and market of your new business, then we design in-depth for it.

1. Get Clear

STRATEGISE:
WORKBOOK + PHONE COLAB

Progress through my strategy workbook The 8 Brand Foundations and 1hr phone session to explore your services, your differentiation within your industry, a fitting target audience, your personal voice & messaging, supportive marketing methods, personality archetype(s), your client’s transformation process and your business look and feel.

2. Get Confident

RESEARCH AND EXPLORE:
MARKET, VISUALS

I research your industry and audience then devise mood boards for you to visualise potential style directions. This includes colour palettes, fonts, product/service examples, logo examples and general look and feel (“brand essence”) and how/why that all fits into your strategised part of your industry and differentiation.

3. Get Invented

STYLE AND DESIGN:
LOGO, VISUALS, BRAND BOOK

We begin your logo design process with various concepts and revisions until perfect for you. Final package includes large range of file types, sizes, resolutions and colours. Your final Brand Book is over 20 PDF pages as a comprehensive guide for external and internal liaisons. Outlining your brand’s foundations, style and a professionally written positioning statement for you to use throughout your marketing.

The result is a brand that seems effortless, but is at its most powerful.

Examples Below:

Service 03.
Basic Style & Logo

My standard service for the basics

My standard service is for new or existing business owners who know their brand’s direction and don’t want to workshop, nor want a complete Brand Book. Tell me all about your business and vision using my questionnaire, so that I can understand your goals, give you advice, research your market and create a purposeful design. Based on this information, we form your brand’s visual personality, style guide and perfectly matched logo.

Psst… looking for help with a super simple logo? Ask about my budget logo options for a custom need.

Examples Below:

The love

“Shona was a dream to work with. She has a very personal approach while still maintaining an excellent level of professionalism. I had an idea of the logo I wanted in my head and she was able to capture just what I had in mind. I highly recommend Shona and I hope to work with her on further projects in the future.”

5-stars

Let's get started

Build your own brand, mini guide

Get a feel for the process and a headstart. Follow my brand builder template to put together your own visuals, colour and font guides + identity mood and compose your niche bio catchline.

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