Part 7 of my workbook The 8 Brand Foundations is ‘Experience’. This is where we use precise questions to figure out what feeling and memory you are going to create for your client when they encounter your brand.

🤔 Think of the last business that you visited or purchased from where they made you feel special or intrigued in some way. Maybe it was a scent in the air, the way they packaged your purchase, the music playing, a free gift, or the process they took you through.
WHY did that stay in your memory? Is there a way you can recreate a certain memory for your own customers within your business?

If you would like help to figure out your client experience, as well as 7 more brand foundations that are vital for your brand success, then message me to discuss 😊