Let’s talk about Brand Equity, shall we? And find out if your business has it; or how to get it. (Because this is something YOU WANT!)
‘Brand Equity’ is the term used when referencing whether a buyer will choose one brand over another and why.
Essentially; it’s how much do they see you or your product as an asset to them? How much do buyers connect with one brand over another. Why do they identify with that business and trust it?
… THAT brand, has ‘EQUITY’.
The more trusting a person is, and the more a person resonates with a particular brand within an industry, then the more THAT business is going to get the sale.
We build brand equity through many ways, but the biggest one is building a relationship….
👉 being RELATABLE
👉 providing USEFUL content
👉 being SUPPORTIVE of your audience
👉 SHOWING UP in all the right places
👉 selling QUALITY
💕 This is a RELATIONSHIP.
Make people feel good and welcomed around you and your product, and you grow your Brand Equity. 🥂
I’m over here building my own equity right now! So contact me to review your own brand’s equity. 👌😉