Why Choose Shona?

Work with me


I’m the person who will hold your hand from start to finish, give you good advice and give your brand the care it needs.

Down to business

I’ve been around for over a decade

I’ve been helping business owners to discover their professional identity and designing influential brands for over 10 years. In fact, I was coding websites in 2000 before ‘Blog’ was a word! 
My focus is on unearthing a deep understanding of what drives the voice and purpose of your brand and who needs to hear it. From there, the aesthetics and visual identity just flow.

My services are split into two areas:
1) Brand Strategy – For those looking to develop a new brand or repurposing an existing one.
2) Brand Management – Graphic design for those with an established style who need matching designs following it.


Psst… Scroll down for something a little more personal.

A little more personal

You’ll get to know me when we work together

If you could press a glass up to the wall of my home, you’ll hear the squeals of my three sons “playing” together, the click-clack of my cat trampling my keyboard and the cool tunes of Fleetwood Mac or podcasts streaming in the background of my life. The most frequent podcast topics to land between my ears are business, finance, health, mindful living, branding, and productive mummas leading a similar life to mine.

For years I built my day around daily hot yoga classes, but during this young family chapter of life they’re on hold. I compensate with a home practice or a bush trail walk as often as I can – with or without my boys. My personality type is INFJ which means I’m contentious, creative and dedicated. I always love to keep busy, with a drive to help others realise their potential. Us INFJs only make up 2% of the general population; with claims to fame like Oprah, Nelson Mandela, Gandhi, Eleanor Roosevelt, Mother Teresa, Robert Burns and Bob Marley. — Did I just compare myself to Gandi?

I have been vegetarian since 2009 and of an evening you’ll find me watching a good home reno show or standup comedy while sipping a warm glass of Glayva spiced whiskey liqueur.

I thrive on keeping my professional relationships hugely positive ones. To encourage this, profits are regularly contributed to Australian charities. This is an essential part of my personal ethos, being dedicated to natural and humane living.

I specialise in ethical and socially-responsible businesses via www.BrandsOfChange.com.au and am available for public speaking events and article contribution including topics on using emotion behind a brand to form customer bonds, thriving in business as an introvert, and motivational guidance for socially-responsible businesses and charities.




Ready to begin?

Build your own brand, mini guide

Get a feel for the process and a headstart. Follow my brand builder template to put together your own visuals, colour and font guides + identity mood and compose your niche bio catchline.