We define your brand. Then we nurture it.
It’s exciting; when you redefine yourself. The tingle of anticipation for what your brand will look like and become, the clarity of decluttering what was no longer working, and the confidence of stepping up into that next level. Then, in just a little while your business has transformed and it’s everything you wanted and more – that’s the fun part.
Hi! I’m Shona
coach. creator. confidant.
I hope you’re having a !
I’m a Brand Strategist & Graphic Designer of 10+ years with a twist. With me, you will take bite-sized steps to unearth a deep understanding of the voice, look and purpose of your brand and who needs to hear it. From there, we create the visuals to represent the true brand that you’ve been striving to achieve, and a guide for how to stick to it in order to stay clear.
I love working with those who are ready to step up and redefine themselves after outgrowing or struggling with their existing business, leading you to find a genuine new confidence.
During the process, I’ll get to know you pretty darn well, so here’s a little snippet on me in return. I miss daily hot yoga but at the moment I have three tiny boys to keep up with. In my downtime I enjoy a good vegetarian meal while watching a home reno program and sipping a warm glass of Glayva spiced whiskey liqueur.
So!.. What’s your story?
01. Step Up Your Brand
purpose & design Strategy
In my signature brand development process, we workshop through 5 phases where we break down your pain-points, your vision, a new direction, declutter what isn’t working, investigate a niche and create your place and message within your market so that you are comfortable, confident and relevant in it.
Then we design! Exploring and creating the best visual identity to truly represent the new you through a unique colour palette, suitable fonts, visual placements and mood imagery.
You walk away with a complete brand blueprint to follow, as well as a style guide to keep your rejuvenated business clear and cohesive going forward.
02. Graphic Design
Brand aesthetic Management
When you are owning and loving what your brand says to the world, you need to keep your message consistent. I work with people who are clear on their aesthetic and are looking for a designer to manage it and keep it cohesive across all visuals and marketing collateral. This includes printing stationery, signage, packaging and other physical design forms.
What is Brand Strategy?
Simply put: You know that list of brands that you follow – because they inspire you? …The ones where you feel you can’t reach their level? Well, they have a brand strategy.
Strategy is the bones behind the brands that work properly. Before your brand can help others, and before you can feel truly comfortable and clear, it needs to have solid commitments; an idea of where it’s going, how it’s going to get there and what impact it’s going to have.
Once you have discovered and built your strategy, a visual identity guide is built around that. And a sleek and consistent visual identity will be the catalyst for when people think about you.
The modern consumer is more aware of branding than ever before. They expect brands to be crystal clear in their messaging and how they fit into their lives. Each step that we explore, from positioning, to messaging, to design, is a strategic tool in the game of branding. And each tool is another opportunity to place your brand in a position in the mind of your audience.
“Dear Shona, In the past six months you have quite literally “made” my business into what I always wanted, but couldn’t get to. From nothing but a vague idea in an email about how stuck I am, we now has a tangible look and feel that is fresh, original and visually stunning. Most importantly, my customers love it and the business is rolling in. Because of you, my small business has a more sophisticated logo and business card, matching flyers, a big sign for my expos, a facebook, youtube and twitter landing page, an interactive website…the list goes on. The best way I can think of thanking you aside from this will be the continued business that I will refer your way!”
Build your own brand, mini guide
Get a bite-size of my process. Follow my brand builder template to put together your own visuals, colour and font guides + identity mood and compose your niche bio catchline.