We define your brand. Then we nurture it.
It’s exciting; when you send that first design request. The tingle of anticipation for what your brand will become and the joy of being guided and supported through it all. Then, in just a little while we create it together, and it’s everything you envisioned and more – that’s the fun part.
Hi! I’m Shona
coach. creator. confidant.
When a person comes to me – they stay.
Why? I’ve been forming relationships and creating influential brands for over 10 years. My focus is on unearthing a deep understanding of what drives the voice and purpose of your brand and who needs to hear it. From there, the aesthetics and visual identity just flow.
I like to work with 1) People who are ready to step up and redefine themselves after outgrowing their existing business. 2) New businesses. 3) People who are clear on a brand that they love, and are looking for a manager to keep it exactly on path with all coordinated collateral designs.
If you’re a new business…
New Brand Strategy
Using my 5 phase coaching, together we define the message for your new service and explore and create a full brand aesthetic and mood for its persona. Workshopping through the 7 needs behind a brand, we decipher what yours are and what your brand character will be. You walk away with a complete brand blueprint of your inner persona, goals and action plan, as well as a style guide to keep your new aesthetic clear and cohesive going forward.
If you’re an existing business…
Audit & Redirection Strategy
Repurpose and redirection for business owners who have outgrown their existing service. Using my 5 phase coaching, we break down your new direction, investigate your place and message within that niche so that you are comfortable, confident and relevant in it, then get clear on your underlying brand persona, simplify everything into a cohesive and easy to follow style, and build the best visual appeal to truly represent the new you. You walk away with a complete blueprint of your brand’s persona to follow as well as a style guide to keep your rejuvenated new aesthetic clear and cohesive going forward.
Brand face Identity
The result is a logo design to represent your brand direction, with a full collection of future files and a breakdown document of style elements used.
Brand aesthetic Management
When you are owning and loving what your brand says to the world, you need to keep your message consistent. I work with people who are clear on their aesthetic and are looking for a designer to manage it and keep it cohesive across all visuals and marketing collateral.
“Dear Shona, In the past six months you have quite literally “made” my business. From nothing but a vague idea in an email, we now has a tangible look and feel that is fresh, original and visually stunning. Most importantly, my customers love it and the business is rolling in. Because of you, my small business has a logo, a business card, some flyers, a big sign for my expos, a facebook, youtube and twitter landing page, an interactive website…the list goes on. The best way I can think of thanking you aside from this will be the continued business that I will refer your way!”
Your brand discovery workbook
A 15 page workbook that asks all the right questions. Proven success! Discover your business’ charm, who you appeal to, and make achievable goals to push your brand further.