Clear. Confident. Rejuvenated Branding.

Redesigning your outgrown business, into the brand you're ready to be.
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It’s exciting…

when you rejuvenate your business. The tingle of anticipation for what your brand will become, the clarity of simplifying your message, and the confidence of a design that steps you up into that next level. Then, in just a little while your business has transformed and you feel reconnected with it again. 
– That’s the fun part!

You know that collection of businesses you follow, because they inspire you and they seem to be at the next level?
Well, those businesses know a branding & design formula and I’ll share it with you. Because you’re ready to step up there too.

My process takes you from business owner, to brand owner:

01.

Get Introduced

For start-up businesses, we define your ideas. For existing businesses, we assess where your pain-points are, plan your aims and where you feel you are truly meant to be directing instead.

02.

Get Clear

Discover and strengthen your direction, workshopping The 8 Brand Foundations to create your persona and message within your industry so that you are comfortable, confident and relevant within it.

03.

Get Confident

Develop your brand’s visual persona to match your new strategy. We create visionboards, fonts, a colour palette, emotional keywords, strategic imagery, and a complete composed style.

04.

Get Rejuvenated

We begin the logo design process, including concepts and revisions to either create a new logo based on your new visual identity, or revise your existing logo in order to match your new strategy.

Separate services are available. | Process is used for new/start-up businesses and existing businesses.

Hi! I’m Shona

I hope you’re having a !

I’m a Senior Graphic Designer and qualified Brand Strategist of 10+ years, who helps business owners to step up and redefine themselves after outgrowing or struggling with their existing brand.

It’s a natural process every few years to pivot and grow – I myself have been through the transition many times, and now my own formula and design process is helping you to achieve that sense of ‘bigger’ that you have been feeling.

Not you? Then check out my other graphic and website design services, for start-ups or established brands.

Based in Sydney Australia, but available world-wide, I’m a mother to three boys, and a lover of spiced whiskey.

“I want to appear as, and treat myself
like the business I am capable of”

I hear you:

  • I have outgrown my business and my brand no longer reflects what I offer.

  • I have stopped giving my brand the attention that I once did and now I have lost connection and am watching my competitors grow around me.

  • I’m overwhelmed with complicated messaging, directions and too many offerings and need to simplify.

  • My niche market, is everybody.

  • I’m ready to step into a position of authority and expertise, but my brand still feels small.

  • I’m having a brand identity crisis, and need to strategise.

  • My website doesn’t show visitors my true potential.

  • I’ve never liked how my business looks. It’s time to fix it. 

We will:

  • Audit your current business to find clutter, mixed messages and design pitfalls.

  • Discover your brand character archetype.

  • Workshop your audience, message, direction, industry, emotions and goals.

  • Create your streamlined and strong message that feels easy and natural to you.

  • Design a visual identity for your business that reflects the new you, based on our strategy workshop.

  • Leave you feeling rejuvenated and decluttered, looking like the business that you’re ready to be.

What is Brand Strategy?

A strategy forms the bones behind the brands that work properly. Before your brand can help others, and before you can feel truly comfortable and clear, it needs to have solid commitments; an idea of where it’s going, how it’s going to get there and what impact it’s going to have.

Once you have discovered and built your strategy, a visual identity guide is built around that. And a sleek and consistent visual identity will be the catalyst for when people think about you.

The modern consumer is more aware of branding than ever before. They expect brands to be crystal clear in their messaging and how they fit into their lives. Each step that we explore, from positioning, to messaging, to design, is a strategic tool in the game of branding. And each tool is another opportunity to place your brand in a position in the mind of your audience.

AS SEEN IN

CLIENTS

The love

“Dear Shona, In the past six months you have quite literally “made” my business into what I always wanted, but couldn’t get to. From nothing but a vague idea in an email about how stuck I am, we now has a tangible look and feel that is fresh, original and visually stunning. Most importantly, my customers love it and the business is rolling in. Because of you, my small business has a more sophisticated logo and business card, matching flyers, a big sign for my expos, a facebook, youtube and twitter landing page, an interactive website…the list goes on. The best way I can think of thanking you aside from this will be the continued business that I will refer your way!”

5-stars

Build your own brand, mini guide

Get a bite-size of my process. Follow my brand builder template to put together your own visuals, colour and font guides + identity mood and compose your niche bio catchline.

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