Brand, Web & Design

FOR existing brands or new start ups
Start with this basic questionnaire

Let me be your guide.

We work our way from the beginning, defining your brand persona and style. Then showing it off with your logo and website design.
Ongoing brand management using graphic design then ensures your identity is consistent.

01. Brand Strategy, Design & Logo

My signature service

When you have outgrown your existing service, the result is dissatisfaction and overwhelm. You feel a consistent niggle that you’re bigger and more mature than the identity that you see. The collection of files and systems that you have accumulated over the years are no longer serving you – nor your client – in the way that you know they could. They’re confusing, need workshopping and look like somebody who you once were, but have moved past. The service or product you offer is an amalgamation of many, instead of a sleek process that is easy for both yourself and your audience to follow.
This is where a rebrand begins! We create a streamlined and powerful strategy in order to simplify your processes, fulfil your new goals or skillset, and design the visual aesthetic that brings the new brand to life.

This complete branding service becomes an excellent guidance tool for future marketers, web developers, copywriters, designers or printers involved with your business, because it allows professionals to all understand your distinct direction and stay consistent.

Not every brand is created equal and the ones that stand out within their industry have a deep understanding of what their voice is and who needs to hear it. Your logo and style is nothing without a confident and distinct plan energising it behind the scenes.

Get Introduced


For start-up businesses, we define
your ideas. For existing businesses,
we assess where your pain-points
are, plan your aims and where
you feel you are truly meant to be
directing instead.

Get Clear


Discover and strengthen your
direction, workshopping through The
8 Brand Foundations
to create your
persona and message within your
industry so that you are comfortable,
confident and relevant within it.

Get Confident


Develop your brand’s visual persona
to match your new strategy. We
create visionboards, fonts, a colour
palette, emotional keywords,
strategic imagery, and a complete
composed style.

Get Rejuvenated


We begin the logo design process,
including concepts and revisions to
either create a new logo based on
your new visual identity, or revise
your existing logo in order to match
your new strategy.

The result is a brand that seems effortless, but is at its most powerful.

Service 02. Brand Design & Logo

my standard service

For those who know their brand’s direction and don’t need to workshop. Tell me all about your business and vision using my questionnaire, so that I can understand your goals, give you advice, research your market and create a purposeful design. Based on this information, we form your brand’s personality moodboard with a colour palette, font varieties, imagery and composed style. This visual direction then guides us to create a perfectly matched logo and I then collate everything together into your defining Brand Book.

Service 03. Brand Management (Graphic Design)

ad hoc projects or timesheet services

When you are owning and loving what your brand says to the world, you need to keep your message consistent. I work with people who are clear on their aesthetic and are looking for a designer to manage it and keep it cohesive across all visuals and marketing collateral (such as advertisements, stationery, brochures, downloads, reports & documents) and also with business teams as a go-to contractor using a fortnightly timesheet.

Service 04. Website Design & Development

Including hosting, domains & management

I have been coding websites well before ‘Blogs’, WordPress, Shopify or Wix were around. And I specialise in simple, beautiful and professional designs. I now work within the prevailing WordPress CMS using Divi theme as a highly-customisable template. This is perfect for freelancers and small to medium businesses who aren’t looking for a complex website but need an online presence that represents YOU and your brand.

Service 05. Guidance Calls & Audits

Ad Hoc discussions and advice

A one-on-one analysis of your brand when you’re feeling stuck at any stage and need some advice and direction. We guide you back on track with an action plan to get you clear and motivated again. Be prepared to share every aspect of what your brand currently is or will be. We’ll analyse it all together and find your weak points. We’ll then brainstorm together and devise a range of take-aways to strengthen or clarify those areas. We can chat together either once or at ongoing intervals.

The love

“Shona was a dream to work with. She has a very personal approach while still maintaining an excellent level of professionalism. I had an idea of the logo I wanted in my head and she was able to capture just what I had in mind. I highly recommend Shona and I hope to work with her on further projects in the future.


Let's get started

Build your own brand, mini guide

Get a feel for the process and a headstart. Follow my brand builder template to put together your own visuals, colour and font guides + identity mood and compose your niche bio catchline.